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  • Client: Baptist Health Lexington
  • Agency: &well
  • Media: Campaign

Baptist Health Lexington had a problem. They were just named the first Cardiovascular Center of Excellence in Kentucky, and no one knew about it. So we created a campaign that showcased the medical breakthroughs that helped them achieve this award. A campaign that spread via television, radio, print and social media channels, reinforcing Baptist Health as the best hospital in Lexington for cardiac health.

BHLX Cardio newspaper
BHLX Cardio mobile
BHLX Cardio digital