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Centered On You

  • Client: Baptist Health Heart Care
  • Agency: &well
  • Media: Campaign

Baptist Health needed a campaign that felt wholesome and more aligned with their philosophy of heart care "Centered On You." So we created a TV spot that places a grandmother literally in the center of the action, using arc shots that create a continuous shot centered on her. Shot during the COVID-19 pandemic, we followed all CDC guidelines and regulations to create a look never seen in our agency, setting a creative standard for 2020.

BHUC Print
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