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Stories of Healing

  • Client: Baptist Health Richmond
  • Agency: &well
  • Media: Campaign

After years of struggles, Baptist Health Richmond updated their facilities to become the leading hospital in the Richmond area. Unfortunately, Richmond residents had no idea they could receive world-class care right in their neighborhood. Our team was tasked with creating a campaign to improve their reputation, showcasing four Richmond residents sharing their stories of how Baptist Health Richmond improved, and in some cases, saved their lives. The campaign lived through every media channel — TV, print, social and radio — and cemented Baptist Health Richmond as a first class community hospital for a community like Richmond.

BHRI print