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Nice Backside

  • Agency: The Creative Circus
  • Media: Design

We noticed how much paper was wasted by students at the Circus for their class presentations. We got annoyed. So we created a guerrilla campaign using their old comps to encourage them to reuse the back of the pages. Because fresh ideas don't need fresh sheets of paper.

nice backside setup 1
nice backside setup 2
nice backside posters 1
nice backside posters 2
nice backside hall 1
nice backside hall 2

We took also created and gave away hundreds of notebooks made out of their discarded pages.

nice backside notebook 1
nice backside notebook 2