arrow-left-lightarrow-leftarrow-right-lightarrow-rightarrow-thin-left arrow-thin-right browser-search cup heart indicator laptop layers layout-4boxes layout-sideleft mail-heart mail map-pin mixer mouse nav paintbucket pencil-ruler phone picture play video

Summer of Soccer

  • Client: Tequila el Jimador
  • Agency: Scoppechio
  • Media: Campaign

We created a campaign to encourage el Jimador’s fans to share their love of soccer by sharing personal moments centered around soccer. Via a unique animation style by Giant Ant, our "Celebrate The Moment" campaign started with Luis Hernández, Mexican World Cup legend, telling us his favorite soccer moment and encouraging fans to submit their own stories.

The campaign was carried over social media platforms and culminated with the winning entry receiving a unique soccer jersey illustrated by Mike Perry. The campaign was showcased by AdWeek and cemented Tequila el Jimador as the tequila of World Cup champions.

ejtsoccer 1
ejtsoccer 2
ejtsoccer 3
ejtsoccer 4
ejtsoccer 5
ejtsoccer 6