The Children’s Hospital of San Antonio was undergoing a name change to more formally align to the CHRISTUS Health Network. We created a campaign that was built around authenticity, using real patients, families and providers. We also captured an entire library of new photography focused on the joy, the hope and the genuine compassion of the physicians at the hospital. Combined with a colorful, unique design direction, CHRISTUS Children’s launched to much fanfare and excitement as a new era began.